Essay Intro: Childhood Obesity/Marketing to Children

The rates of obesity among Americans has been steadily climbing over the last decade or two. Namely, the rates of childhood obesity have sky rocketed. One could easily name a plethora of reasons as to the cause of this epidemic; among them the tidal wave of cheap corn and the convience of fast food. But it is my belief that the primary cause of the childhood obesity problem lies behind the cheap plastic smiles of advertising figures such as Tony the Tiger and Captain Crunch. The way in which companies market food to children poses a serious risk of creating the future generation of the morbidly obese.